Atelje FW14 Campaign
Ateljé is a New York based women's shoe brand. The company’s unique filter is born out of its Swedish heritage and New York positioning and aims to blur the lines between feminine and masculine notions while creating highly functional products for everyday. After launching in Fall 2014, Ateljé quickly made an impact in the industry and got picked up by major retailers such as Bloomingdales, Nordstroms, Shopbop.
The brand was also featured in the magazines Vogue, Elle, Harpers-Bazaar & Women's Health. For the 2014 fall campaign we created a set of surreal images inspired by the colors of the nordic ‘cold’ and the contemporary architecture of the big city. The background were crafted in 3D by using actual letters from the logotype as large architectural elements.
Before / After
Retoching, Design & 3D: Rasmus Wangelin
Photography: Jens Karlsson