Jay Z + Samsung: Magna Carta

For the launch of his new album, Jay Z partnered with Samsung to rewrite the rules of music once again. Jay Z launched his album Magna Carta Holy Grail by allowing one million copies to be downloaded upon the album’s release via an Android app available exclusively to Galaxy S3 and S4 owners.
The campaign rewrote the music industry rules on how an artist can go platinum.


Client: Samsung
Agency: R/GA
Role: Direction & Design
Design Team: Rasmus Wangelin, Adam Boyette, Cynthia Oh, Billy Burkert
Collabrators: Xavi Gallego, Sammi Needham, Chris Jovanov, Brad Soulas, Alexandra Barron, Guy Helson + more