Rasmus Wangelin ︎ Design & Direction



Rasmus Wangelin is an award-winning creative with over 20 years of experience in design and direction.

Currently, as Global Head of Brand Design at Spotify, Rasmus is leading a team of designers, art directors and design directors to spearhead Spotify’s brand and marketing design-initiatives globally.

︎︎︎ Read More

︎︎︎ Podcast Interview (One More Question)

︎︎︎ LinkedIn





Selected Projects


Branding

2018


Art Direction

2018


Design System

2020


Branding

2019


Branding

2016


Art Direction

2020


Art Direction

2018


Design System

2020


Art Direction

2019


Art Direction

2015


Art Direction

2018


Art Direction

2016


Art Direction

2013


Art Direction

2018


Art Direction

2016



︎︎︎ Full Portfolio Available on request


 

Lauv



Ari Leff, known as Lauv is an American singer and songwriter. In May 2018, Lauv released I Met You When I Was 18 (The Playlist), a 17-track collection of new and previously released tracks, including the singles "I Like Me Better" and "The Other", that he had been working on over the course of a few years.

For the release of the compilation album, I created a unique identity in close collaboration with the artist himself.
The logotype drew inspiration from Lauv’s Latvian heritage but simplified through a contemporary lens. The V can be extracted to resemble an abstract lions head (Lauv, Latvian for ‘lion’) or symbolize V for vulnerability, a word that Lauv feels deeply connected with.

Fast forward to 2021 and Lauv is one of the biggest pop artists in the world with over 20 million monthly listeners on Spotify and song collaborations with artists like Troye Sivan, BTS & Alessia Cara..












































Credits



Client: Lauv
Agency: Spotify In-House
Design & Art Direction: Rasmus Wangelin
Photography: Stefan Kohli, David Black
Collabrators: Alex Tanguay, Alexander Bodman, Zach Pentel, Noel Yeo, Lauren Solomon, Erik Herrstrom, Tal Midyan, Belinda Lopez, Christian Navarro, Payman Kassaie, Jackie Jantos







Mark