Rasmus Wangelin ︎ Design & Direction



Rasmus Wangelin is an award-winning creative with over 20 years of experience in design and direction.

Currently, as Global Head of Brand Design at Spotify, Rasmus is leading a team of designers, art directors and design directors to spearhead Spotify’s brand and marketing design-initiatives globally.

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︎︎︎ Podcast Interview (One More Question)

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Selected Projects


Branding

2018


Art Direction

2018


Design System

2020


Branding

2019


Branding

2016


Art Direction

2020


Art Direction

2018


Design System

2020


Art Direction

2019


Art Direction

2015


Art Direction

2018


Art Direction

2016


Art Direction

2013


Art Direction

2018


Art Direction

2016



︎︎︎ Full Portfolio Available on request


 

New Music Friday




Every Friday, Spotify’s playlist editors curate the latest and most anticipated hits out there to headline the New Music Friday playlists – that you need to listen to, now. To accompany the relaunch of the playlist we proposed a visual identity that builds from the same concept urgency.
We needed to be bold, fresh and vibrant. For these reasons, we went with the italicized version of Spotify Circular, but made our thickest font-weight, Black, even thicker – and added a tail to visually communicate speed.






































Credits



Client: New Music Friday, Spotify
Agency: Spotify In-House
Role: Direction
Leader Designer: Erik Herrström
Extended Design Team: Angeline Toh, Josephine Tansara, William Oswin
Collabrators: Aaron Melaragno, Lauren Solomon, Copywriter: Chris Monk, Strategy: Nathan Doiev, Producer: Gabby Kreutter, Sarah Patellos, Marian Dicus, Amanda Butler, Linnea Hemenez, Blaike Ford, Ashley Graver, Douglas Richard, Karolina Rennemark, Petter Eliasson, Shahin Haghjou and more.






Mark