Rasmus Wangelin ︎ Design & Direction



Rasmus Wangelin is an award-winning creative with over 20 years of experience in design and direction.

Currently, as Global Head of Brand Design at Spotify, Rasmus is leading a team of designers, art directors and design directors to spearhead Spotify’s brand and marketing design-initiatives globally.

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Selected Projects


Direction, Design

2018


Direction, Design

2020


Direction

2019


Direction, Design

2016


Direction, Design

2020


Direction

2019


Direction

2020


Direction, Design

2019


Direction, Design, 3D

2015


Direction

2018


Direction, Design

2016


Direction, Design

2013


Direction

2017


Direction, Design

2016



︎︎︎ Full Portfolio Available on request



 

RapCaviar — Branding the most influential playlist in hip-hop


Spotify has over 3 billion playlists, and Hip-hop is the biggest genre in music. Spotify’s RapCaviar playlist was becoming an authority in the space with 8 million followers. So it was identified as a business priority to transform RapCaviar from a playlist to a cultural sub-brand.
Spotify has over 3 billion playlists, and Hip-hop is the biggest genre in music. Spotify’s RapCaviar playlist was becoming an authority in the space with 8 million followers. So it was identified as a business priority to transform RapCaviar from a playlist to a cultural sub-brand.











Credits


Client: RapCaviar, Spotify
Agency: Spotify In-House
Role: Direction & Design
Design Team: Erik Herrström, Martin Berggren, Tal Midyan, Will Oswin
Motion Design: DIA Studio 
Collabrators: Tuma Basa, Brittany Lewis, Payman Kassaie, Zach Pentel, Belinda Lopez, Jenna Allchin, Kenzie Tankersley, Josephine Tan, Rainy Fu.


Mark