Rasmus Wangelin ︎ Design & Direction



Rasmus Wangelin is an award-winning creative with over 20 years of experience in design and direction.

Currently, as Global Head of Brand Design at Spotify, Rasmus is leading a team of designers, art directors and design directors to spearhead Spotify’s brand and marketing design-initiatives globally.

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︎︎︎ Podcast Interview (One More Question)

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Selected Projects


Branding

2018


Art Direction

2018


Design System

2020


Branding

2019


Branding

2016


Art Direction

2020


Art Direction

2018


Design System

2020


Art Direction

2019


Art Direction

2015


Art Direction

2018


Art Direction

2016


Art Direction

2013


Art Direction

2018


Art Direction

2016



︎︎︎ Full Portfolio Available on request




Spotify 2020+ Design System



With the ambition to unify Spotify’s global marketing work, we created a directional design system containing three different articulations of the brand.  The directions called Focused, Playful and Editorial each expresses the brand in a unique way, and can be used appropriately.
The toolkit, a 300+ page document, displays a detailed view on how to use the directions in a number of applications ranging from ATL, animation, social, interactive, banners, partnerships and more. Since launching in 2020, the design system is used globally.

















































































Credits



Client: Spotify
Agency: Spotify In-House
Role: Direction & Design
Design Team: Rasmus Wangelin, Erik Herrström, Angeline Toh, Andreas Lindahl, Will Oswin
Motion Design: Hornet
Collabrators: Christine Andren, Payman Kassaie, Candice Greenberg, Neal Gorevic, Zach Pentel, Alexander Bodman, Alexandra Tanguay, Lauren Solomon.




Mark