Spotify Premium Expression

Working alongside a diverse in-house team, we launched the new immersive Spotify Premium brand. The layered graphic system adds an additional narrative level that reflects Spotify Premium’s deeper and richer listening experiences.
The development process was cross-disciplinary; requiring collaboration across design, strategy, marketing, product, and our creative partners, who helped us build a robust asset library to champion the brand across global markets.  


Client: Spotify
Agency: Spotify In-House
Role: Direction
Design Team: Michael Boswell, Reb Lim, Erik Herrstrom, Chelsea Alburger
Motion Design: Hornet
Collabrators: Alexander Bodman, Alexandra Tanguay, Lauren Solomon, Claire Ulak, Kim Young + more