Rasmus Wangelin ︎ Design & Direction



Rasmus Wangelin is an award-winning creative with over 20 years of experience in design and direction.

Currently, as Global Head of Brand Design at Spotify, Rasmus is leading a team of designers, art directors and design directors to spearhead Spotify’s brand and marketing design-initiatives globally.

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Selected Projects


Direction, Design

2018


Direction, Design

2020


Direction

2019


Direction, Design

2016


Direction, Design

2020


Direction

2019


Direction

2020


Direction, Design

2019


Direction, Design, 3D

2015


Direction

2018


Direction, Design

2016


Direction, Design

2013


Direction

2017


Direction, Design

2016



︎︎︎ Full Portfolio Available on request



 

Spotify Wrapped 2020


Over the past six years, Wrapped has quickly grown from a global data-powered campaign to a cultural event in its own right. In 2020, Wrapped was bigger than ever, providing some necessary joy and spreading a message of gratitude and resilience around the world.

With 90+ million users and 50+ million shares, we got more than 13,000 press pieces and became the #1 Twitter trending topic for over 4 days.

While Wrapped has traditionally reflected on the intersections of audio, data, and culture, we knew 2020 required something a bit different. 
We wanted Wrapped to provide a sense of community and positivity, centering authentic expressions of gratitude as well as powerful testaments to the world's resilience. Our goal was to help connect and support our users and all the creators they love.

2020 Wrapped became a global framework for artists, comedians, influencers, other brands, and even politicians, to break down and reflect on an unfathomable year. For one blissful moment, the entire internet came together, sharing their unique data stories, thanking the artists and podcasters who helped them get through, creating countless memes, and focusing on some much-needed good news.












Credits


Client: Spotify
Agency: Spotify In-House
Role: Direction & Design
Design Director: Carlo Luetto
Design Team: Angeline Toh, Josephine Tan, April Pascua, Rainy Fu, William Oswin, Shivani Parasnis 
Collabrators: Dan Brill, Alexander Bodman, Oriel Davis-Lyons, Carolina PErez-Siam, Dominique Wynne, Edward Yeung, Kate Carter, Jill Menor, Colette McIntyre, Chris Monk, Alexandra Tanguay, Lauren Solomon, Christine Andren, Christine Match, Mel Eisen, Ang Gonzales, Claire Ulak, Zach Pentel, Nate Doiev, Chris Lubin, Neal Gorevic, Nienke Dettmeijer, Louisa Ferguson + more




Mark