Thanks 2016, it’s been weird.
There's no arguing that 2016 was a really weird year. But at Spotify we wanted to focus on the music. So we used Data to tell the world about all the weird listening behaviors of our users. Around the holidays, we launched the brand's biggest global campaign yet that included over 7,000 contextual billboards, social content, personalized Year in Review emails and thousands of random Christmas gifts sent to specific fans.
There's no arguing that 2016 was a really weird year. But at Spotify we wanted to focus on the music. So we used Data to tell the world about all the weird listening behaviors of our users. Around the holidays, we launched the brand's biggest global campaign yet that included over 7,000 contextual billboards, social content, personalized Year in Review emails and thousands of random Christmas gifts sent to specific fans.
Credits
Client: Spotify
Agency: Spotify In-House
Role: Direction
Lead Designer: Ellen Pai
Design Team: Martin Berggren, Rasmus Wangelin, Tal Midyan
Collabrators: : Dan Brill, Spencer Hansen, Alex Bodman, Alexandra Tanguay, Belinda Lopez, Lindsay Fishler + more