Rasmus Wängelin ︎ Design & Direction

Rasmus Wängelin is a Swedish Designer, based in New York.

Rasmus Wängelin is an award-winning designer with a passion for creating meaningful brand experiences that resonate with audiences. With over a decade of experience in the design industry, Rasmus has established himself as a thought leader and innovator, known for his ability to craft compelling visual narratives that connect with people on an emotional level.

Currently, Rasmus serves as the Head of Brand Design at Spotify, where he leads the brand and marketing efforts on a global scale. In this role, he has been instrumental in shaping Spotify's visual identity, and his work has been recognized with numerous accolades, including Cannes Lions, D&AD, and the Webby Awards.
Prior to joining Spotify, Rasmus worked with Nike through the agency R/GA, where he helped to shape the brand's digital presence and create engaging experiences for consumers. He has also works as a consultant, helping various companies with their brand and design challenges.

Rasmus's approach to design is rooted in his belief that every brand has a unique story to tell, and his ability to bring those stories to life through visual design has made him a sought-after expert in the industry. His work is characterized by a strong sense of visual language, a deep understanding of user experience, and a keen eye for detail that ensures every element of a design is executed to the highest standards.
In addition to his work at Spotify, Rasmus is a regular speaker at design conferences, events and podcasts, where he shares his insights and experiences with other designers and creative professionals. He is also a mentor, helping other designers & design leaders navigate brand and design challenges and inspire the next generation of creative talent.

Overall, Rasmus Wängelin is a designer and creative leader, whose work has had a significant impact on the design industry. His passion for design, coupled with his ability to craft compelling brand experiences, make him a valuable asset to any organization looking to make a lasting impression on its audience.



Cannes Lions ︎︎︎ 4 Gold / 3 Silver / 12 Bronze / 17 Shortlist

One Show ︎︎︎ 9 Gold / 8 Silver / 4 Bronze / 16 Merit

D&AD ︎︎︎ 1 Graphite Pencil / 5 Wood Pencils / 4 Yellow Pencils

Art Directors Club ︎︎︎ 6 Gold / 5 Silver / 7 Bronze / 13 Shortlist 

Tomorrow Awards ︎︎︎ 1 Gold

Webbys ︎︎︎ 2 Winner / 6 People’s Voice / 8 Finalist

Clios ︎︎︎ 6 Gold / 7 Silver / 3 Bronze

The FWA ︎︎︎ 6 SOTD

Awwwards ︎︎︎ 6 SOTD

OBIE Awards ︎︎︎ 1 Platinum / 2 Gold / 1 Silver

︎ Jury ︎︎︎ Art Directors Club 2023: Brand Side / In-House
︎ Jury ︎︎︎ One Show 2018: Design

Recent Publications & Industry Engagement

︎ Interview ︎︎︎ It’s Nice That – Spotify Wrapped Design

︎ Podcast ︎︎︎ One More Question

︎ Article ︎︎︎ Spotify x FC Barcelon x Rosalia

︎ Interview ︎︎︎ The magic behind Spotify Wrapped 2021

︎ Speaker ︎︎︎ Columbia University 2020

︎ Speaker ︎︎︎ Digital Design Days Milano 2019

︎ Article  ︎︎︎ Billboard – Inside Spotify’s New Music Friday Playlist Redesign

︎ Article ︎︎︎ The Verge – Spotify's RapCaviar turned the playlist into a movement

Featured in: Creative Review, Behance, Adage, Adweek, Billboard, Advanced Photoshop Magazine, COMPLEX, Hypebeast The Verge, FADER, Vouge, Fast Company, DigitalArts, Creativity Online, Pitchfork, Paper Magazine, NBC News, Elle + more.

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︎ Spotify