Widely regarded as the largest marketing campaign in the world, Spotify Wrapped has changed how brands think about marketing and created a new standard for how brands can connect with their audiences.
I’ve had the pleasure of leading the design vision for Wrapped since it’s inception as a global marketing campaign 2016. Each year, we craft a distinctive visual experience, transforming user data into an engaging narrative through innovative designs and interactive elements that celebrate top artists, tracks, and genres.
While my leadership has shaped the design vision, the success of Wrapped is a testament to the collaboration and talent of an exceptional team.
I’ve had the pleasure of leading the design vision for Wrapped since it’s inception as a global marketing campaign 2016. Each year, we craft a distinctive visual experience, transforming user data into an engaging narrative through innovative designs and interactive elements that celebrate top artists, tracks, and genres.
While my leadership has shaped the design vision, the success of Wrapped is a testament to the collaboration and talent of an exceptional team.
"With its dynamic and ever-evolving art direction, Spotify Wrapped consistently impresses with its ability to turn user data into a compelling narrative." — Forbes
2023
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2016